Our Story
Building beautiful floors and lasting relationships throughout Oregon
Founded on Quality & Trust
American Asset Lenders began with a simple mission: to provide Oregon residents and businesses with exceptional flooring solutions that combine timeless craftsmanship with modern techniques. What started as a small family business has grown into one of the region's most trusted flooring companies.
Our founder, Kallie Francis, recognized the unique flooring challenges presented by Oregon's diverse climate and architectural styles. From the coastal humidity to the high desert conditions, we understood that quality flooring installation requires more than just skill—it demands local expertise.
Today, we're proud to serve communities across southern Oregon, bringing the same attention to detail and commitment to excellence that has defined us from the beginning.
Our Mission & Values
We're committed to transforming spaces through expert flooring craftsmanship, quality materials, and exceptional customer service
Excellence
We strive for perfection in every installation, using proven techniques and premium materials to ensure floors that stand the test of time.
Integrity
Honest communication, fair pricing, and transparent business practices guide every customer interaction and project completion.
Community
As local Oregon residents, we're invested in our community's growth and beauty, contributing to homes and businesses that make our region special.
Meet Our Team
Skilled professionals dedicated to bringing your flooring vision to life
Kallie Francis
Founder & Lead Installer
With over 15 years in the flooring industry, Kallie brings expertise in wood installation and refinishing techniques. Her attention to detail and customer-first approach have built our reputation for excellence.
Marcus Thompson
Installation Specialist
Marcus specializes in luxury vinyl and laminate installations. His precision and efficiency ensure every project is completed on time and to the highest standards.
David Kim
Refinishing Expert
David's mastery in floor refinishing techniques restores the original beauty of hardwood floors. His color matching and finishing skills are unmatched in the region.
Sarah Martinez
Customer Relations Manager
Sarah ensures every customer receives personalized service from consultation to project completion. Her dedication to customer satisfaction has earned us countless five-star reviews.
Ready to Work Together?
Let us bring our expertise and passion for quality flooring to your next project. We're here to answer your questions and provide a detailed quote.