Our Story: Built on Quality,
Trust, and Craftsmanship
From a small local operation to Southern Oregon's most trusted flooring specialists — here's how we got here.
Flooring Done Right, Every Single Time
When we founded AALflooring back in 2012, we had a simple goal: provide homeowners with an alternative to the high-pressure, confusing flooring experience that was all too common in our area.
We believed that installing beautiful floors shouldn't mean navigating hidden fees, pushy salespeople, or subpar workmanship. So we built our business on transparency, education, and exceptional craft.
Today, we've helped transform thousands of homes across Grants Pass, Medford, Ashland, and surrounding communities. But our mission remains exactly the same.
The People Behind Your Perfect Floors
Our team brings together decades of experience, genuine passion for the craft, and a commitment to treating every home like our own.
Kallie Francis
With over 20 years in the flooring industry, Kallie founded AALflooring to bring honest, quality-focused service to Southern Oregon homeowners.
Marcus T.
Marcus has been installing floors for 18 years and holds certifications with all major manufacturers. His attention to detail is unmatched.
Elena R.
Elena helps homeowners navigate material options with patience and expertise. She specializes in matching flooring to home architecture.
David K.
David's sanding and finishing skills have restored hundreds of aging hardwood floors to stunning original beauty.
What Sets Us Apart
These principles guide every project we undertake, every home we enter, and every floor we install.
Clear Communication
You'll always know what's happening, when it's happening, and how much it costs — no games, no surprises.
On-Time Delivery
We respect your time with realistic timelines and consistent updates. When we say Friday, we mean Friday.
Quality Materials
We only work with brands we trust and would use in our own homes. Your floors should stand the test of time.
Proper Tools
Professional-grade equipment means cleaner cuts, tighter seams, and faster installation without sacrificing quality.
Rooted in Southern Oregon
We're not a franchise or a national chain — we're your neighbors, committed to making our community one home at a time.
What struck me most was how local they are. They know about our weather, our soil conditions, how houses settle here. That local knowledge made a real difference in their recommendations.
I've worked with contractors all over the country. AALflooring is hands-down the most professional crew I've encountered. Clean, communicative, and incredibly skilled.
Support local business, they said. You'll get better service, they said. They were absolutely right. From the first call to the final walkthrough, every interaction felt personal.
See Materials In Person
Our showroom at 737 NW Kinney St features hundreds of flooring samples. Walk-ins are welcome, or schedule a consultation to ensure dedicated attention.